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The Virginia Wine Trade Intensive is a high-impact professional development experience built for the trade to taste, learn, and sell Virginia Wine with confidence.
Type: Afternoon Breakout clear filter
Tuesday, June 9
 

1:45pm EDT

Pour with Purpose: Virginia Wine & Trade Strategy
Tuesday June 9, 2026 1:45pm - 3:00pm EDT
Virginia wins when it’s poured purposefully, especially by the glass and through smart list placement. Built for buyers, sommeliers and distributors, this session explores which Virginia styles perform best BTG, how to place them effectively on wine lists, and how thoughtful programming can support margin and encourage discovery.
Moderators
avatar for Kristi Delovitch

Kristi Delovitch

Vice President Sales, Winebow Mid Atlantic, Winebow
Speakers
avatar for Antoinette Landragin

Antoinette Landragin

Loudoun Wineries & Winegrowers Association, Cork & Fork Fine Wine Merchants
avatar for Robert Jones, MS

Robert Jones, MS

Robert Jones grew up in Roanoke VA and holds a BA in Psychology from Roanoke College. He received the Master Sommelier diploma in March 2001 and since June of 2001 has worked as a national account manager for the wine importing company Kysela Père et Fils, LTD. He also runs the wine... Read More →
avatar for Crystal Cameron-Schaad

Crystal Cameron-Schaad

Owner, Sommelier, Crystal Palate Wine & Gourmet
Crystal Cameron-Schaad, DipWSET, is the owner and lead educator at Crystal Palate, a wine boutique and tasting room in Norfolk, Virginia.

Crystal is a certified wine educator with Wine & Spirt Education Trust (WSET), and offers the WSET L1-L3 courses at Crystal Palate as a satellite provider for Vitis House. She is also a certified sommelier with the Court of Master Sommeliers, a keynote speaker, and writer. Crystal... Read More →
Tuesday June 9, 2026 1:45pm - 3:00pm EDT
The Jefferson Hotel

1:45pm EDT

Same Grape, Different Stories: Cabernet Franc Across Virginia
Tuesday June 9, 2026 1:45pm - 3:00pm EDT
Cabernet Franc has become one of Virginia’s most compelling calling cards—fresh, lifted, and quietly complex. This guided tasting explores five distinct expressions of the state’s most planted grape, ranging from bright, red-fruited and floral to savory, herbal, and peppery; from lighter, chillable styles to more structured, cellar-worthy bottlings. Along the way, discover how site and winemaking philosophy shape style; often as much as geography itself.
Moderators
avatar for Erin Scala

Erin Scala

Market Street Wine
Erin hails from Market Street Wine in central Virginia, a wine hub dedicated to sustainability, wine education, and community building. She’s also a content creator and wine journalist, and has written articles for Wine & Country Living, Wine & Spirits, Knife & Fork magazine, and... Read More →
Speakers
avatar for Boela Gerber

Boela Gerber

Winemaker, Southwest Mountains Vineyards
Boela Gerber is an internationally recognized winemaker whose career has spanned continents and decades, earning him a reputation for craft, curiosity, and restraint. A graduate of Stellenbosch University with a BSc in Agriculture focused on oenology and viticulture, Boela went on... Read More →
avatar for Corry Craighill

Corry Craighill

Winemaker, Septenary Winery/Wound Tight
Corry brings many years of winemaking experience from a variety of regions, including South Africa, France, Australia, New Zealand, California, and Oregon in addition to her native Virginia.  A graduate of the University of Virginia, she is excited to be in Charlottesville making... Read More →
avatar for Joy Ting

Joy Ting

Winemaker, Joy Ting Wine
Joy Ting is an independent Virginia winemaker producing small-lot wines under her own label, Joy Ting Wine. She sources fruit from local vineyard partners and makes her wines at the Virginia Wine Collective in Charlottesville. Before launching her own project, Joy worked at Michael... Read More →
Tuesday June 9, 2026 1:45pm - 3:00pm EDT
The Jefferson Hotel

1:45pm EDT

The Pour That Changed Everything
Tuesday June 9, 2026 1:45pm - 3:00pm EDT
A candid, story-driven tasting featuring buyers, sommeliers, distributors, and writers who once had doubts about Virginia wine—and the specific bottle that changed their mind. Hear the turning-point moments, taste the wines, and unpack the cues that signal quality, value, and list-worthiness.
Moderators
avatar for James Tidwell, MS

James Tidwell, MS

TEXSOM
James Tidwell is a writer, speaker, and educator. Tidwell founded and produces the TEXSOM Conference and produces the TEXSOM Awards.He consulted on The World Atlas of Wine 8th Edition as well as the forthcoming update to the Oxford Companion to Wine, contributes to the annual Hugh... Read More →
Speakers
avatar for Grayum Vickers

Grayum Vickers

Sommelier, AMP Hospitality
Growing up, Grayum Vickers wanted to study tornadoes. After earning a Graduate degree from Florida State University for meteorology, Vickers moved to Brooklyn, New York, where his roommate at the time, a bartender at New York’s Death & Co, helped him land an interview at The NoMad... Read More →
avatar for Booth Hardy

Booth Hardy

Owner, Barrel Thief Wine & Provisions
Growing up in Williamsburg, Virginia, Booth was torn between two passions: food and music. Choosing music, he studied percussion at Berklee College of Music and spent years performing, but a harvest job in Sonoma County in 2005 changed his path. The blend of art, science, and camaraderie... Read More →
avatar for Sedale McCall

Sedale McCall

Writer
Sedale is a writer and editor focused on the stories and conversations that are not being told enough. His passion is for stories related to diversity and inclusion in all aspects of the industry. A Virginia-native, Sedale focuses on people and places wine is enjoyed outside of typical... Read More →
Tuesday June 9, 2026 1:45pm - 3:00pm EDT
The Jefferson Hotel
 
Virginia Wine Trade Intensive
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