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The Virginia Wine Trade Intensive is a high-impact professional development experience built for the trade to taste, learn, and sell Virginia Wine with confidence.
Tuesday June 9, 2026 3:45pm - 5:00pm EDT
A look at Virginia Wine through one of its most consistent lenses: the Virginia Governor’s Cup. Drawing on years of judging insight and trend observation, this session—led by Competition Director Frank Morgan—traces how Virginia’s varieties, styles, and regional strengths have evolved, highlighting what’s rising now and what it signals for buyers, wine lists, and the broader market.
Moderators
avatar for Frank Morgan

Frank Morgan

Frank Morgan has been writing about the wines, wineries and winemakers of Virginia for over 15 years. He serves as Director of Judging for the Virginia Governor’s Cup wine competition and organizer of the Monticello Cup Wine Competition and the Shenandoah Valley Wine Competition... Read More →
Speakers
avatar for Luca Paschina

Luca Paschina

Estate Director, Barboursville Vineyards
A third generation winemaker , born in Torino he graduated at the School of enology in Alba in 1981 and then worked in grape-growing and winemaking in Piemonte, Puglia, Napa Valley, Finger Lakes NY and Switzerland.He has been managing the Barboursville Vineyards Estate since July... Read More →
Tuesday June 9, 2026 3:45pm - 5:00pm EDT
The Jefferson Hotel

Attendees (2)


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