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The Virginia Wine Trade Intensive is a high-impact professional development experience built for the trade to taste, learn, and sell Virginia Wine with confidence.
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Today’s Industry: Trends & Virginia’s Role
Tuesday June 9, 2026 11:00am - 12:15pm EDT
The Jefferson Hotel
The wine industry is navigating one of its most dynamic periods in recent history. In this session, we’ll examine the trends reshaping wine consumption and what they mean for Virginia. This conversation explores what consumers are buying, how regional identity influences purchasing decisions, and why education, storytelling, and stewardship are more critical than ever. We’ll take a candid look at Virginia’s strengths, headwinds, and strategic opportunities to elevate its presence.
Moderators
avatar for Frank Morgan

Frank Morgan

Frank Morgan has been writing about the wines, wineries and winemakers of Virginia for over 15 years. He serves as Director of Judging for the Virginia Governor’s Cup wine competition and organizer of the Monticello Cup Wine Competition and the Shenandoah Valley Wine Competition... Read More →
Speakers
avatar for Aileen Servier

Aileen Servier

Marketing Director, Winebow
avatar for Lisa Granik MW

Lisa Granik MW

Managing Director & CEO, Master of Wine, Tastingwordks
Lisa Granik MW entered the wine trade following an earlier career as a lawyer and law professor.  Having worked in both the importing and distribution channels, she currently advises European wineries, regions, and importers on strategies for the US market.  As a specialist in Russian... Read More →
avatar for Jason Wilson

Jason Wilson

Wine Writer
JASON WILSON is senior correspondent for The New Wine Review. He also writes Everyday Drinking, a newsletter about the world of wine & spirits (awarded Substack’s Food Intensive Fellowship).
He is the author of Godforsaken Grapes, which The New York Times named one of “The Bes... Read More →
avatar for Lisa Katic

Lisa Katic

Wine Gallery 108, Owner
Lisa started her career in hospitality while she was in college studying for her Dietetics and Nutrition degree. She spent 20+ years working in many different capacities as a nutrition professional while expanding and cultivating her knowledge of wine. With her artistic abilities... Read More →
Tuesday June 9, 2026 11:00am - 12:15pm EDT
The Jefferson Hotel
  Morning Breakout

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