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VERSION:2.0
X-WR-CALNAME:event666967f87fca713
X-WR-CALDESC:Event Calendar
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//Sched.com Virginia Wine Trade Intensive//EN
X-WR-TIMEZONE:UTC
BEGIN:VEVENT
DTSTAMP:20260520T092655Z
DTSTART:20260609T124500Z
DTEND:20260609T133000Z
SUMMARY:Registration
DESCRIPTION:\n
CATEGORIES:
LOCATION:The Jefferson Hotel\, 101 W Franklin St\, Richmond\, VA 23220\, USA
SEQUENCE:0
UID:dfa7382ea8ebc4c16b77f0215e9dbfc8
URL:http://event666967f87fca713.sched.com/event/dfa7382ea8ebc4c16b77f0215e9dbfc8
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T092655Z
DTSTART:20260609T133000Z
DTEND:20260609T144500Z
SUMMARY:Virginia in Context: A Comparative Grand Tasting
DESCRIPTION:A guided\, comparative blind tasting that places Virginia wines alongside classic global benchmarks\, allowing attendees to evaluate Virginia through a familiar lens. Expect clear takeaways on where Virginia stands apart\, where it aligns with known categories\, and how to communicate about it with confidence.
CATEGORIES:
LOCATION:The Jefferson Hotel\, 101 W Franklin St\, Richmond\, VA 23220\, USA
SEQUENCE:0
UID:f70ce3ac918be9b7593cd7bd4066c80a
URL:http://event666967f87fca713.sched.com/event/f70ce3ac918be9b7593cd7bd4066c80a
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T092655Z
DTSTART:20260609T150000Z
DTEND:20260609T161500Z
SUMMARY:Blends with Intention: How Virginia Builds Balance and Style
DESCRIPTION:Blending is one of Virginia wine’s most effective tools for achieving balance and consistency in a climate that rewards thoughtful composition. This session explores blend styles where Virginia consistently excels\, highlighting how intentional blending helps producers manage vintage variation and results in wines that perform well on the list and in the market.
CATEGORIES:MORNING BREAKOUT
LOCATION:The Jefferson Hotel\, 101 W Franklin St\, Richmond\, VA 23220\, USA
SEQUENCE:0
UID:5e7d6202de5e3ef27361b7b9fd16493d
URL:http://event666967f87fca713.sched.com/event/5e7d6202de5e3ef27361b7b9fd16493d
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T092655Z
DTSTART:20260609T150000Z
DTEND:20260609T161500Z
SUMMARY:Rooted in Resilience: Viticultural decisions shaping Virginia’s winemaking future
DESCRIPTION:Explore how Virginia’s winemakers and growers are making deliberate viticultural choices to meet the challenges of a changing climate. It examines how decisions around variety selection—including the increasing role of hybrids—along with farming practices and vineyard management are shaping both sustainability and wine quality in the state. Attendees will gain practical tools for framing “resilience” in clear\, credible ways and for understanding how these choices translate into commercially relevant wines.
CATEGORIES:MORNING BREAKOUT
LOCATION:The Jefferson Hotel\, 101 W Franklin St\, Richmond\, VA 23220\, USA
SEQUENCE:0
UID:cda5bd2006394a496df773fd2ae18836
URL:http://event666967f87fca713.sched.com/event/cda5bd2006394a496df773fd2ae18836
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T092655Z
DTSTART:20260609T150000Z
DTEND:20260609T161500Z
SUMMARY:Today’s Industry: Trends & Virginia’s Role
DESCRIPTION:The wine industry is navigating one of its most dynamic periods in recent history. In this session\, we’ll examine the trends reshaping wine consumption and what they mean for Virginia. This conversation explores what consumers are buying\, how regional identity influences purchasing decisions\, and why education\, storytelling\, and stewardship are more critical than ever. We’ll take a candid look at Virginia’s strengths\, headwinds\, and strategic opportunities to elevate its presence.
CATEGORIES:MORNING BREAKOUT
LOCATION:The Jefferson Hotel\, 101 W Franklin St\, Richmond\, VA 23220\, USA
SEQUENCE:0
UID:7545c899d59f668a3b9dddd5db3c4f29
URL:http://event666967f87fca713.sched.com/event/7545c899d59f668a3b9dddd5db3c4f29
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T092655Z
DTSTART:20260609T161500Z
DTEND:20260609T170000Z
SUMMARY:Lunch
DESCRIPTION:
CATEGORIES:
LOCATION:The Jefferson Hotel\, 101 W Franklin St\, Richmond\, VA 23220\, USA
SEQUENCE:0
UID:9f83e9ae90cfd359fed373bdabd0888f
URL:http://event666967f87fca713.sched.com/event/9f83e9ae90cfd359fed373bdabd0888f
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T092655Z
DTSTART:20260609T174500Z
DTEND:20260609T190000Z
SUMMARY:Pour with Purpose: Virginia Wine & Trade Strategy
DESCRIPTION:Virginia wins when it’s poured purposefully\, especially by the glass and through smart list placement. Built for buyers\, sommeliers and distributors\, this session explores which Virginia styles perform best BTG\, how to place them effectively on wine lists\, and how thoughtful programming can support margin and encourage discovery.
CATEGORIES:AFTERNOON BREAKOUT
LOCATION:The Jefferson Hotel\, 101 W Franklin St\, Richmond\, VA 23220\, USA
SEQUENCE:0
UID:abf978a29f243cc2285578ac02597c5b
URL:http://event666967f87fca713.sched.com/event/abf978a29f243cc2285578ac02597c5b
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T092655Z
DTSTART:20260609T174500Z
DTEND:20260609T190000Z
SUMMARY:Same Grape\, Different Stories: Cabernet Franc Across Virginia
DESCRIPTION:Cabernet Franc has become one of Virginia’s most compelling calling cards—fresh\, lifted\, and quietly complex. This guided tasting explores five distinct expressions of the state’s most planted grape\, ranging from bright\, red-fruited and floral to savory\, herbal\, and peppery\; from lighter\, chillable styles to more structured\, cellar-worthy bottlings. Along the way\, discover how site and winemaking philosophy shape style\; often as much as geography itself.
CATEGORIES:AFTERNOON BREAKOUT
LOCATION:The Jefferson Hotel\, 101 W Franklin St\, Richmond\, VA 23220\, USA
SEQUENCE:0
UID:22d3f4acf9bd692d65cd8b47273c80ec
URL:http://event666967f87fca713.sched.com/event/22d3f4acf9bd692d65cd8b47273c80ec
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T092655Z
DTSTART:20260609T174500Z
DTEND:20260609T190000Z
SUMMARY:The Pour That Changed Everything
DESCRIPTION:A candid\, story-driven tasting featuring buyers\, sommeliers\, distributors\, and writers who once had doubts about Virginia wine—and the specific bottle that changed their mind. Hear the turning-point moments\, taste the wines\, and unpack the cues that signal quality\, value\, and list-worthiness.
CATEGORIES:AFTERNOON BREAKOUT
LOCATION:The Jefferson Hotel\, 101 W Franklin St\, Richmond\, VA 23220\, USA
SEQUENCE:0
UID:a5e97d2a1b6e91722e4bba7a98f9779d
URL:http://event666967f87fca713.sched.com/event/a5e97d2a1b6e91722e4bba7a98f9779d
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T092655Z
DTSTART:20260609T190000Z
DTEND:20260609T194500Z
SUMMARY:Palate Pause
DESCRIPTION:
CATEGORIES:
LOCATION:The Jefferson Hotel\, 101 W Franklin St\, Richmond\, VA 23220\, USA
SEQUENCE:0
UID:6c64ce1a123f30574d3b265db82bb537
URL:http://event666967f87fca713.sched.com/event/6c64ce1a123f30574d3b265db82bb537
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T092655Z
DTSTART:20260609T194500Z
DTEND:20260609T210000Z
SUMMARY:Through the Judges’ Glass
DESCRIPTION:A look at Virginia Wine through one of its most consistent lenses: the Virginia Governor’s Cup. Drawing on years of judging insight and trend observation\, this session—led by Competition Director Frank Morgan—traces how Virginia’s varieties\, styles\, and regional strengths have evolved\, highlighting what’s rising now and what it signals for buyers\, wine lists\, and the broader market.
CATEGORIES:LATE AFTERNOON BREAKOUT
LOCATION:The Jefferson Hotel\, 101 W Franklin St\, Richmond\, VA 23220\, USA
SEQUENCE:0
UID:1041436f4aec0bc7279cff51dd822c8a
URL:http://event666967f87fca713.sched.com/event/1041436f4aec0bc7279cff51dd822c8a
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T092655Z
DTSTART:20260609T194500Z
DTEND:20260609T210000Z
SUMMARY:Virginia at the Table
DESCRIPTION:The best argument for Virginia wine isn't made in a classroom\; it's made at the table. This session pairs Virginia wines with a curated spread of Virginia-sourced small bites. Come with your menu in mind. Leave with pairings you can sell and a conviction that Virginia wine doesn't just belong on your list\, it belongs on your table.
CATEGORIES:LATE AFTERNOON BREAKOUT
LOCATION:The Jefferson Hotel\, 101 W Franklin St\, Richmond\, VA 23220\, USA
SEQUENCE:0
UID:b4114196525d80bab274c68635b9be62
URL:http://event666967f87fca713.sched.com/event/b4114196525d80bab274c68635b9be62
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T092655Z
DTSTART:20260609T194500Z
DTEND:20260609T210000Z
SUMMARY:What’s in Your Glass? The New Faces of Virginia Wine
DESCRIPTION:A tasting and conversation spotlighting a new generation of small\, independent Virginia producers shaping what comes next for the state’s wine identity. Meet the people (and the wines) driving quality and originality through fresh approaches to farming\, grape selection and business models.
CATEGORIES:LATE AFTERNOON BREAKOUT
LOCATION:The Jefferson Hotel\, 101 W Franklin St\, Richmond\, VA 23220\, USA
SEQUENCE:0
UID:c574d0e9b53142709418f621fc8dae44
URL:http://event666967f87fca713.sched.com/event/c574d0e9b53142709418f621fc8dae44
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T092655Z
DTSTART:20260609T210000Z
DTEND:20260609T220000Z
SUMMARY:Reception
DESCRIPTION:
CATEGORIES:
LOCATION:The Jefferson Hotel\, 101 W Franklin St\, Richmond\, VA 23220\, USA
SEQUENCE:0
UID:c92f71ebb6be1fb2a4246a82b566f5de
URL:http://event666967f87fca713.sched.com/event/c92f71ebb6be1fb2a4246a82b566f5de
END:VEVENT
END:VCALENDAR